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Murdoch University

  • 3,394 postgraduate students
  • 37% international / 63% domestic

Bachelor of Business (BBus) in Marketing

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you’ve noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we’re looking for, often before we even know we’re looking for it.

Key details

Duration
3 years full-time, 6 years part-time
Course Code
B1318
Study Mode
In person

About this course

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you’ve noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we’re looking for, often before we even know we’re looking for it. In this course, you’ll learn about the many different kinds of marketing including: social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You’ll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career. 7 reasons to study Marketing Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people. Complete Google and Facebook certifications during your course. Get real world experience through our work integrated learning program. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena’s Snapchat channel at the Harry Style’s 2018 concert. Learn from experts who have worked with companies such as MTV, Pepsi, Nike and other multi-national corporations. Explore careers anywhere in the world, as a Bachelor of Business in Marketing is a globally-recognised degree that gives you skills to work across many industries. Murdoch’s rated 5 stars for learner engagement and student support for Business and Management courses so you know you’ll be supported through your studies. Source: The Good Universities Guide 2019 Study two majors in three years and graduate with two specialisations, further enhancing your career prospects. Some of the things you’ll learn international marketing strategic marketing consumer behaviour integrated marketing communications services marketing Your future career Future job growth in this area is strong – and your opportunities are endless.

Study locations

Murdoch WA

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Murdoch University.
71.4%
Overall satisfaction
74.7%
Skill scale
58.2%
Teaching scale
65.4%
Employed full-time
$55k
Average salary