Course Description

A degree in marketing can lead to a career in any industry, from government agencies to global corporations and not-for-profit organisations. In this course, you’ll learn to understand market trends and develop sustainable competitive strategies for products and services.
You’ll explore consumer behaviour, marketing communications, international marketing, marketing research and analysis, and services marketing. You’ll see marketing theory brought to life through case studies, industry placements and by working with real clients to develop strategic marketing plans.
This course is recognised by the Australian Marketing Institute (AMI). When you graduate you could work in a range of roles including product and brand management, market research and analysis, advertising and promotion, online communications, consulting and business administration.
Expand your expertise and career prospects by specialising in two areas of study and complete a double major within the same amount of time as a single degree. For example, you could combine the Marketing major with a major in Management. Find out more about double majors
Complete a Graduate Certificate in Business Administration while you study your undergraduate degree and graduate with increased career prospects in a competitive market. See our MasterClass
For further admission information about this course, please download our Information Pack.

Murdoch Admission Information - Business
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Graduate Rating

Graduates of Business & Management undergraduate courses at Murdoch University rated their degrees as follows:

Teaching quality: 58.2% (national average 57.5%)
Improved skills: 75.9% (national average 79.0%)
Overall satisfaction: 73.5% (national average 78.3%)

The ratings above refer to the proportion of surveyed graduates who agreed with the statement about their undergraduate degree from Murdoch University. You can find out more about these results here.

Employment Outcomes

Graduates of Business & Management undergraduate courses at Murdoch University had the following employment outcomes:

Employed full time: 65.9% (national average 74.8%)
Studying full time: 10.1% (national average 11.4%)
Median full time salary: $55,000 (national average $55,000)

You can find out more about employment outcome results here.