Course Description

Public Relations is a career for people with enquiring minds. Advising organisations on how to enhance their working relationships and reputation is at the heart of modern PR.

A PR degree at RMIT prepares you for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments.

Our students:

  • want to know more about how organisations interact with people and the world around them
  • can investigate the core of an issue to find out why it is important to an organisation and the people it deals with, and
  • can use that knowledge to work out how an organisation can achieve its objectives.

This program includes courses in communications and theory, principles and research, and contextual studies that promote analytical and research skills and provide a broader learning experience. You will gain professional skills in writing techniques, media and stakeholder relations, strategy and research, with an emphasis on problem solving, creativity, project and relationship management.

You'll build your skills and knowledge on campus and in a variety of work-integrated learning environments. You will be exposed to other fields of applied communication practice and how they converge with PR.

Tuition Fees

Commonwealth Supported Place (CSP): $6,566 per year full-time, $19,698 total course cost
International Students: $30,720 per year full-time


3 years full time,

Starting dates

February, July

Graduate Rating

Graduates of Communications undergraduate courses at Royal Melbourne Institute of Technology (RMIT) rated their degrees as follows:

Teaching quality: 71.6% (national average 69.3%)
Improved skills: 83.1% (national average 80.6%)
Overall satisfaction: 78.9% (national average 78.9%)

The ratings above refer to the proportion of surveyed graduates who agreed with the statement about their undergraduate degree from Royal Melbourne Institute of Technology (RMIT). You can find out more about these results here.

Employment Outcomes

Graduates of Communications undergraduate courses at Royal Melbourne Institute of Technology (RMIT) had the following employment outcomes:

Employed full time: 59.8% (national average 58.3%)
Studying full time: 13.4% (national average 17.1%)
Median full time salary: $48,000 (national average $48,800)

You can find out more about employment outcome results here.

Course codes

CRICOS Code: 048666F
Royal Melbourne Institute of Technology (RMIT) Code: BP223

Entry Requirements

The highest level of education you have previously completed will determine which category applies to you.

Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., ATAR or GPA (including any adjustments).

Applicants with recent secondary education (current or within the past two years)

Successful completion of an Australian Year 12 senior secondary certificate of education or