Course Description

This program structure applies to students commencing prior to 2019.

If you are commencing from 2019 please refer to program 3453 Media (PR and Advertising)

The Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&amp,A)] is designed to provide you with foundational and applied skills, knowledge and capabilities in public relations and advertising. The program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards. The BMedia (PR&amp,A) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising, and access to free electives that provide a more general education.

Level 1 focuses on contextual knowledge of communication industries, Level 2 introduces communication theory, and Level 3 of the program deepens your knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication. You are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising. The program focuses, in particular, on engagement, innovation and creativity.

The UNSW BMedia (PR&amp,A) aims to develop your understanding of professional communication in contemporary Australian and international contexts. In particular, the program aims to provide you with knowledge of and opportunities to engage critically with debates relating to the fields of public relations and advertising. You will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise.


3 years full time,

Starting dates

February, September

Graduate Rating

Graduates of Communications undergraduate courses at University of New South Wales (UNSW) rated their degrees as follows:

Teaching quality: 45.4% (national average 69.3%)
Improved skills: 65.8% (national average 80.6%)
Overall satisfaction: 65.0% (national average 78.9%)

The ratings above refer to the proportion of surveyed graduates who agreed with the statement about their undergraduate degree from University of New South Wales (UNSW). You can find out more about these results here.

Employment Outcomes

Graduates of Communications undergraduate courses at University of New South Wales (UNSW) had the following employment outcomes:

Employed full time: 59.5% (national average 58.3%)
Studying full time: 11.2% (national average 17.1%)
Median full time salary: $50,000 (national average $48,800)

You can find out more about employment outcome results here.

Course codes

CRICOS Code: 072208K
University of New South Wales (UNSW) Code: 3434

Entry Requirements