Bachelor of Business (Marketing)

Bachelor

Learn marketing today. Be a business leader tomorrow.In today's digital landscape, marketing is a high-demand skill across a range of industries. Health, education, finance, retail, arts and government bodies all have digital presences that needs to develop, implemented and managed.

Key details

Degree Type

Bachelor

Duration

3 years full-time

Course Code

067108A

Study Mode

In person

Intake Months

Mar, Jul, Nov

Domestic Fees

$12,589 per year / $37,767 total

International Fees

$35,800 per year / $107,400 total

ATAR

80.35

About this course

Learn marketing today. Be a business leader tomorrow.

In today's digital landscape, marketing is a high-demand skill across a range of industries. Health, education, finance, retail, arts and government bodies all have digital presences that needs to develop, implemented and managed. For a career in any industry, a strong foundation in business plus agile and innovative marketing skills will set you up for success.

La Trobe's Bachelor of Business (Marketing) has been designed with direct input from industry to ensure you have the specialised knowledge and solid business foundations employers want. Explore emerging areas such as digital and social marketing, as well as core subjects like digital marketing, consumer behaviour, branding, research and strategic marketing.

Graduate with internationally transferrable skills and be ready for your career in business or marketing.

You'll learn:

Consumer behaviour
- Examine how consumers make decisions and implement marketing strategies to increase business performance.
Advertising in the digital age
- Explore persuasive online and offline techniques to advertise for customers and organisations, and design outcomes.
Social media and relationship marketing
- Discover how social media platforms, digital metrics and analytics and online campaigns are used to reach strategic marketing goals.
Digital brand management
- Create content to develop a brand using digital platforms and other strategic tools.
Market research
- Gather information about customers, competitors and other stakeholders to better understand their goals and objectives.
Strategic marketing
- Build on everything you've learned to develop and deliver an effective marketing plan.
Accounting, economics, finance and business
- Gain the foundational knowledge required for a successful business career.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7 - Bachelor Degree.

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.

To qualify for the award of Bachelor of Business (Marketing), students must complete a total of 360 credit points across 3 years.

Year 1 requires the completion of 120 credit points including:

90 credit points from chosen Core
30 credit points from chosen Electives or major or minor

Year 2 requires the completion of 120 credit points including:

75 credit points from chosen Core
45 credit points from chosen Electives or major or minor

Year 3 requires the completion of 120 credit points including:

30 credit points from chosen Capstone
45 credit points from chosen Core
45 credit points from chosen Electives or major or minor

Study options

Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.

Subject name Subject code Year Credit points ACADEMIC INTEGRITY MODULE LTU0AIM 1 0 WOMINJEKA LA TROBE: INDIGENOUS CULTURAL LITERACY FOR HIGHER EDUCATION ABS0WOM 1 0 ADVERTISING IN THE DIGITAL AGE MKT1ADD 1 15 ANALYSING BUSINESS DATA BUS1BAN 1 15 ECONOMIC ISSUES AND PUBLIC POLICY BUS1BUE 1 15 FUNDAMENTALS OF MARKETING MKT1MDP 1 15 PRINCIPLES OF ACCOUNTING AND FINANCE BUS1AFB 1 15 SUSTAINABILITY BUS1SBY 1 15 CONSUMER BEHAVIOUR MKT2CBE 2 15 DIGITAL BRANDING AND RETAILING MKT2BBM 2 15 INTRODUCTION TO BUSINESS LAW AND ETHICS LST2BSL 2 15 MARKET, AUDIENCE AND SOCIAL RESEARCH MKT2MRE 2 15 TRENDS IN MODERN BUSINESS AND SOCIETY BUS2TBS 2 15 DIGITAL BUSINESS BUS3DIG 3 15 INTERNATIONAL MARKETING MKT3IMK 3 15 SOCIAL MARKETING MKT3SEM 3 15

A range of standalone elective subjects is available in this course. Some electives are recommended for your course, but you may also be able to choose from a range of University-wide electives or electives from other interest areas or disciplines. Note these electives may have their own prerequisites and other requirements. Please refer to the La Trobe University Handbook for the subjects available.

Capstone subjects are required subjects in your course or major that help you integrate and apply the knowledge and skills you gain to solve real world problems. Capstone subjects are often taken towards the end of your course.

Subject name Subject code Year Credit points ENTREPRENEURSHIP BUS3ENT 3 15 STRATEGIC MARKETING MKT3SMK 3 15

See La Trobe University Handbook for more details

The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.

Melbourne (Bundoora)

To view other campus handbook course details, please select relevant campus in the drop down.

Study locations

Melbourne

Career pathways

Graduates will have the skills and knowledge to find employment in a range of marketing roles, including:

Marketing and promotions manager
- Plan, direct and coordinate marketing campaigns and strategies that help businesses grow and advertise their products to consumers.
Marketing research specialist
- Study consumer behaviour, market conditions and forecasts to help businesses understand who their customers are and what they want.
Social media marketing manager
- Take charge of planning, implementing and managing social media strategy to increase brand awareness and boost company growth.
Product and brand manager
- Monitor market trends and manage advertising and marketing activities to ensure the right message is delivered for products and brands.

Professional recognition

The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). Graduates may apply for membership with the AMI. Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at La Trobe University.

74.3%

Overall satisfaction

79.5%

Skill scale

57.5%

Teaching scale

64.8%

Employed full-time

$54.5k

Average salary

Data source