Bachelor
Public relations is a career for people with enquiring minds. Advising organisations on how to enhance their working relationships and reputation is at the heart of modern PR.
In the Bachelor of Communications (Public Relations), you'll gain the skills to effectively communicate your organisation's message to a range of different audiences. This prepares you for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments.
This degree includes subjects in strategic communication and theory, principles, research, and contextual studies. These subjects promote analytical and research skills and provide a broader learning experience. You will gain professional skills in writing techniques, media and stakeholder relations, strategy and industry research, with an emphasis on problem solving, creativity, relationship development and project management.
You'll build your skills and knowledge on campus and in a variety of work-integrated learning environments. You will be exposed to other fields of applied communication practice and how they converge with public relations.
You must have successfully completed an Australian Year 12 (or equivalent qualification).
Victorian Certificate of Education (VCE) units 3 and 4:
Or equivalent studies.
Entry to this program is competitive. Eligible applicants are ranked and selected in order of merit based on their academic achievement plus any adjustment factors.
You may be eligible to receive adjustment factors which include equity access schemes and/or subject adjustments to a maximum of 28 aggregate adjustment points. For more information about what adjustment factors RMIT considers visit Admission to RMIT.
We will consider your entire academic record to determine your eligibility for entry. The highest level of education you have previously completed will usually determine how you are ranked.
Please select the highest level of education you have or will be completing in order to find out the selection criteria that applies to you, in addition to meeting the above entry requirements.
Entry to this program is competitive. Eligible applicants are ranked and selected in order of merit based on their academic achievement. You will be ranked on your ATAR plus any adjustment factors.
Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., level of TAFE qualification completed (including any adjustment factors).
We will consider your entire academic record to determine your eligibility for entry. The highest level of education you have previously completed will usually determine how you are ranked.
You will be assigned a selection rank (comparable to an ATAR) based on your highest completed qualification:
You are encouraged to submit a personal statement of 300-500 words outlining:
If you do not submit a personal statement you will be considered on the basis of academic achievement only.
Applicants applying to RMIT through VTAC can complete and submit the VTAC personal statement via their online VTAC account.
Applicants applying Direct to RMIT can upload their completed personal statement via their online Direct application.
You may satisfy the academic requirements by completing the STAT multiple choice. Your overall score will be converted to an equivalent ATAR and competitively ranked for selection.
Your STAT results are valid for two years prior to the commencement of your study.
If you are applying to RMIT as an applicant with vocational education and training study, you may sit the STAT multiple choice if you:
You are still required to meet all other program prerequisites or equivalents.
Learn more about the STAT and STAT results.
Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., GPA (including any adjustment factors).
We will consider your entire academic record to determine your eligibility for entry. Previous fail grades in similar courses may affect your eligibility.
You must have successfully completed at least two courses (subjects) in an Australian bachelor degree or four courses (subjects) in an Australian associate degree, or overseas equivalent. You will be assigned a selection rank (comparable to an ATAR) based on your GPA.
You are encouraged to submit a personal statement of 300-500 words outlining:
If you do not submit a personal statement you will be considered on the basis of academic achievement only.
Applicants applying to RMIT through VTAC can complete and submit the VTAC personal statement via their online VTAC account.
Applicants applying Direct to RMIT can upload their completed personal statement via their online Direct application.
You may satisfy the academic requirements by completing the STAT multiple choice. Your overall score will be converted to an equivalent ATAR and competitively ranked for selection.
Your STAT results are valid for two years prior to the commencement of your study.
If you are applying to RMIT as an applicant with higher education study, you may sit the STAT multiple choice if you:
You are still required to meet all other program prerequisites or equivalents.
Learn more about the STAT and STAT results.
Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., Special Tertiary Admission Test (STAT) score (including any adjustment factors).
You must have successfully completed an Australian Year 12 (or equivalent qualification) and meet the stated prerequisites.
You may satisfy the academic requirements by completing the STAT multiple choice.
You are encouraged to submit a personal statement of 300-500 words outlining:
If you do not submit a personal statement you will be considered on the basis of academic achievement only.
Applicants applying to RMIT through VTAC can complete and submit the VTAC personal statement via their online VTAC account.
Applicants applying Direct to RMIT can upload their completed personal statement via their online Direct application.
You may satisfy the academic requirements by completing the STAT multiple choice. Your overall score will be converted to an equivalent ATAR and competitively ranked for selection.
Your STAT results are valid for two years prior to the commencement of your study.
If you are applying to RMIT as an applicant with work and life experience, you may sit the STAT multiple choice if you:
You are still required to meet all other program prerequisites or equivalents.
Learn more about the STAT and STAT results.
View the ATAR profile and selection rank from students offered a place into this program wholly or partly on the basis of ATAR in the most relevant recent intake period.
The student profile provides insight into the likely peer group for this program.
*ATAR refers to the lowest selection rank to which an offer was made (including consideration of any adjustments) for current and recent Year 12 applicants.
RMIT is committed to providing transparency to the admissions process. In line with this commitment, we provide you with information that will help in making informed choices about your undergraduate study options. Find out more about admission to RMIT.
You need to satisfy all of the following requirements to be considered for entry into this degree.
You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 65% (see calculator below).
Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.
Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.
Entry score calculator
Minimum Score Required
Don't meet the requirements?
There are no prerequisite subjects required for entry into this qualification.
A selection task is not required for entry into this qualification.
To study this course you will need to complete one of the following English proficiency tests:
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus Certificate at RMIT English Worldwide.
Public relations is now a main focus in many organisations, which has helped to improve its profile in business.
Changes in technology have helped the PR process evolve to keep pace in fast-paced environments that need to cut through to fragmented audiences.
There is a strong employment rate upon graduation as the degree prepares students to problem-solve and construct communication materials effective in all sectors of PR, making our graduates adaptable to the ever-changing business environment. Many graduates also start their own businesses.
Public relations graduates work in many areas including: