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BA (Hons) in Communication

  • Non-Award

This programme prepares graduates for careers in Corporate Communication and Public Relations through industry collaboration, project-based learning, and internships. Graduates receive dual certification from Sunway University and Lancaster University.

Key details

Degree Type
Non-Award
Duration
3 years full-time
Course Code
R3/0323/6/0076(04/31)
Study Mode
In person
Intake Months
Feb, Apr, Sep
Domestic Fees
$36,650 per year
International Fees
$8,644 per year

About this course

Overview

This exciting and high-impact communication programme is designed to produce employable industry-ready graduates in Corporate Communication and Public Relations. This innovative, holistic, and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders as they share their expertise and skills in seminars, workshops, and classroom projects. This extends the learning beyond the classroom, and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearheads various department initiatives such as organising field trips, community service collaborations, and festivals (when appropriate). These events and activities add excitement and provide real-world insights to you as part of your learning.

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance, and research skills will be honed in the process. The internship component in the final year culminates all your learning as you begin to apply theories into real-world practice.

Upon successfully completing the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Entry requirements

Entry Requirements

STPM
Average C or CGPA 2.0 (Minimum 2 principals)

A-Level
Minimum 8 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs including English)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*
CAVG 50% or CGPA 2.0

APEL.A
An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning)

Note: Any other qualifications will be considered on a case-by-case basis. Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

Additional Requirements for Certain International Students
International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway's partner institution. Students are required to pass all the subjects with grade C and above to progress to the degree programme.

English Language Requirements

  • IELTS or equivalent 6.0
  • MUET Band 4
  • SPM English B+
  • UEC English B4
  • O-Level English (1119) Credit
  • ESL / English Satisfactory level in Pre-University programmes, where the medium of instruction is English

What you will learn

Overview

This exciting and high-impact communication programme is designed to produce employable industry-ready graduates in Corporate Communication and Public Relations. This innovative, holistic, and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders as they share their expertise and skills in seminars, workshops, and classroom projects. This extends the learning beyond the classroom, and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearheads various department initiatives such as organising field trips, community service collaborations, and festivals (when appropriate). These events and activities add excitement and provide real-world insights to you as part of your learning.

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance, and research skills will be honed in the process. The internship component in the final year culminates all your learning as you begin to apply theories into real-world practice.

Upon successfully completing the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Career pathways

  • Public relations manager
  • Account Manager
  • Media planner
  • Corporate communications director
  • Corporate image consultant
  • Branding/image strategist
  • Social media manager
  • Foundation programme officer
  • Community outreach coordinator
  • Advocacy director

Course structure

Programme StructureYear 1
  • Principles of Mass Communication
  • Creative Thinking
  • Principles of Corporate Communication
  • Graphic Communication
  • Organisational Communication
  • Communication Theory and Practice
  • Principles of Public Relations
  • Media, Culture and Society
  • English for the Arts
Year 2
  • Integrated Marketing Communication
  • Global Branding & Identity
  • Media Technology
  • Public Relations: Planning, Campaign & Evaluation
  • Law & Ethics in Communication
  • Digital Media Literacy
  • Public Relations Issues, Crises & Strategies
  • Free Elective 1
  • Free Elective 2
  • Communication Skills
Year 3
  • Communication Research Methods
  • Corporate Social Responsibility
  • Online Communities
  • Research Project
  • Internship
  • Discipline Elective 1
  • Discipline Elective 2
  • Discipline Elective 3
  • Discipline Elective 4
Discipline Electives (Choose 4)
  • Basic Narrative Analysis
  • Celebrity Culture
  • Events Management
  • Intercultural Communication
  • Investor Relations
  • Media Relations & Public Affairs
  • Political Communication
  • Public Relations Writing
  • Psychology in Communication
Free Electives
  • Global Media and Culture
  • Free electives are courses offered university-wide. The Department of Communication will offer Global Media and Culture as a free elective. Students are encouraged to take the electives offered by other schools and departments.
Additional MOHE compulsory General Studies subjectsFor Local Students
  • English for the Arts
  • Communication Skills
  • Penghayatan Etika dan Peradaban
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
  • Community Service for Planetary Health
  • Entrepreneurship Mindset and Skills
  • Falsafah dan Isu Semasa
  • Integrity & Anti-Corruption
For International Students
  • English for the Arts
  • Communication Skills
  • Appreciation of Ethics and Civilisation
  • Bahasa Melayu Komunikasi 2
  • Community Service for Planetary Health
  • Critical Thinking
  • Entrepreneurship Mindset and Skills
  • Integrity & Anti-Corruption

Credit for prior study or work

Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.