Bachelor
The Bachelor's in Digital Communication (Advertising) equips students with knowledge in advertising, marketing, and media relations, focusing on digital marketing techniques like social media strategy and analytics. The program is modeled after the BS Digital Audience Strategy by Arizona State University.
The Bachelor's in Digital Communication (Advertising) aims to provide students with relevant knowledge in advertising and marketing with a focus on media and public relations. Through the well-laid-out teaching and learning methods of the program, students will be able to learn how to influence audience behaviour through digital marketing techniques and tools, such as social media strategy, search engine optimisation, search engine marketing and digital analytics. This program is also based on BS Digital Audience Strategy by Walter Cronkite School of Journalism, Arizona State University.
American Degree Transfer Program (ADTP)
Completion of ADTP with a minimum CGPA of 2.00
STPM
Average Grade C or CGPA 2.00 (Minimum 2 principals)
A-Level
Minimum 8 points (minimum Grade D in at least 2 subjects)
Note: For A-Level points calculation
A = 10 points
B = 8 points
C = 6 points
D = 4 points
E = 2 points
Australian Matriculation
Minimum ATAR score of 50%
Canadian Matriculation
Minimum 50%
Monash University Foundation Year
Minimum 50%
Foundation Program
Minimum CGPA of 2.00
Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs including English)
International Baccalaureate
Completed with a minimum of 24 points (excluding bonus points)
Diploma
Minimum CGPA of 2.00
Other Qualifications
Any other equivalent qualifications. An applicant with no standard qualification will be considered on a case-to-case basis.
The Bachelor's in Digital Communication (Advertising) aims to provide students with relevant knowledge in advertising and marketing with a focus on media and public relations. Through the well-laid-out teaching and learning methods of the program, students will be able to learn how to influence audience behaviour through digital marketing techniques and tools, such as social media strategy, search engine optimisation, search engine marketing and digital analytics. This program is also based on BS Digital Audience Strategy by Walter Cronkite School of Journalism, Arizona State University.
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