Non-Award
This course introduces the business events industry, covering essential management techniques and strategies for event planning, budgeting, marketing, and logistics, preparing graduates for diverse roles in the sector.
The subject provides an introductory, general underpinning knowledge about the business events industry. It will include management techniques and strategies required for successful event programme planning, budgeting, contracts, marketing, destination site, facility selection, food and lodging, sponsorship, logistics and others. It addresses the industry's current need for graduates with the knowledge, skills and competencies to take up a variety of roles within the industry and other related sectors.
The subject provides an introductory, general underpinning knowledge about the business events industry. It will include management techniques and strategies required for successful event programme planning, budgeting, contracts, marketing, destination site, facility selection, food and lodging, sponsorship, logistics and others. It addresses the industry's current need for graduates with the knowledge, skills and competencies to take up a variety of roles within the industry and other related sectors.
Course Code: FEL1294
Offering Semesters: April, September
Credit Hours: 4
Delivery: Face-to-Face (F2F) delivery on site
Assessment Weightage: Continuous Assessment - 60%; Final Exam - 40%
Course Lecturer: Puan Suhaini Ibrahim
Contact Email: suibrahim@sunway.edu.my