Celebrity Culture

Non-Award

The course explores celebrity culture, analyzing its historical development, media relationships, and case studies. Students will examine cultural values, media texts, and theories, synthesizing information on media development and consumer culture.

Key details

Degree Type

Non-Award

Course Code

COM3063

Study Mode

In person

Intake Months

Apr

About this course

Overview

The subject explores the various facets of celebrity culture. It encompasses the analysis of cultural approaches to celebrity, ranging from the historical development, the relationships between celebrity and related media, and the study of specific celebrity case studies.

On completing the course, students will be able to:

Examine the historical and contemporary status of celebrity and the role it has played in shaping cultural values.
Review media texts and relevant theories to a range of celebrity case studies.
Synthesise information related to development of media, rise of entertainment industry, emergence of consumer culture and appearance of fans in celebrity culture using appropriate media presented professionally.

What you will learn

Overview

The subject explores the various facets of celebrity culture. It encompasses the analysis of cultural approaches to celebrity, ranging from the historical development, the relationships between celebrity and related media, and the study of specific celebrity case studies.

On completing the course, students will be able to:

Examine the historical and contemporary status of celebrity and the role it has played in shaping cultural values.
Review media texts and relevant theories to a range of celebrity case studies.
Synthesise information related to development of media, rise of entertainment industry, emergence of consumer culture and appearance of fans in celebrity culture using appropriate media presented professionally.

Course structure

Elective Details

Course Code: COM3063

Offering Semester: April

Credit Hours: 3

Delivery: Face-to-Face (F2F) delivery on site

Assessment Weightage: Continuous Assessment - 40%; Final Exam - 60%

Course Lecturer: Muhammad Shawal Abdul Rashid

Contact Email: shawala@sunway.edu.my

Sunway University