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Certification in Hotel Industry Analytics (CHIA)

  • Non-Award

CHIA is an analytics-focused certification for hotel and tourism professionals, providing knowledge on metrics, methodologies, and data analysis. It includes an online exam with a 70% passing score and is exclusive to current SHTM students.

Key details

Degree Type
Non-Award
Duration
2 - 2 years full-time
Study Mode
In person

About this course

Overview

As the only analytics-focused certification for hotel and tourism industry professionals, CHIA provides thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. CHIA recipients demonstrate the ability to analyse various types of hotel industry data and make strategic inferences based on that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Achieving this distinction announces that you have a place among the best professionals in the hotel industry, opening doors to future career opportunities.

All participants must complete an online examination, with a minimum passing score of 70%.

Kindly note that this Professional Certificate is exclusively offered to current SHTM students.

What you will learn

Overview

As the only analytics-focused certification for hotel and tourism industry professionals, CHIA provides thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. CHIA recipients demonstrate the ability to analyse various types of hotel industry data and make strategic inferences based on that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Achieving this distinction announces that you have a place among the best professionals in the hotel industry, opening doors to future career opportunities.

All participants must complete an online examination, with a minimum passing score of 70%.

Career pathways

Certification also confirms a comprehensive understanding of benchmarking and performance reports. Achieving this distinction announces that you have a place among the best professionals in the hotel industry, opening doors to future career opportunities.