Non-Award
The Digital Business course explores the integration of digital technologies into business models, emphasizing entrepreneurship, management information systems, and data-driven personalization. Students will learn to apply digital business functions and understand their critical role in modern enterprises.
In recent years, entrepreneurship and new digital technologies have become important enablers of new kinds of products and services, and new forms of business model. Traditional business and management information systems are constructed to facilitate the flow of information that supports enterprises utilising traditional modes of management and traditional business models where data used to take decisions can be days, weeks or even months old.
With the advent of the Internet and the ubiquity of mobile devices we have the emergence of new business models where data is utilised to personalise the users experience and deliver services that are aware of individual preferences as well as additional data such as their location combined with a host of other supporting data. Thus, entrepreneurs and business use of Digital Technologies is rapidly evolving from a narrow MIS (Management Information Systems) view of digital technologies where technology supports traditional operations to a situation where digital technologies are deeply embedded in the operation of the enterprise and where the customer experience of the enterprise is always and fundamentally mediated by digital technologies.
This means that digital technology is increasingly business critical as it becomes more deeply embedded in the organisation and it becomes clear that without new business models enterprises cannot remain competitive. Digital business is confluence of enterprise systems, mobile systems, the Internet and analytics in a data-intensive environment that underpins current approaches to the creation, implementation, delivery and evolution of products, processes, services and experiences.
On completing the course, students will be able to:
In recent years, entrepreneurship and new digital technologies have become important enablers of new kinds of products and services, and new forms of business model. Traditional business and management information systems are constructed to facilitate the flow of information that supports enterprises utilising traditional modes of management and traditional business models where data used to take decisions can be days, weeks or even months old.
With the advent of the Internet and the ubiquity of mobile devices we have the emergence of new business models where data is utilised to personalise the users experience and deliver services that are aware of individual preferences as well as additional data such as their location combined with a host of other supporting data. Thus, entrepreneurs and business use of Digital Technologies is rapidly evolving from a narrow MIS (Management Information Systems) view of digital technologies where technology supports traditional operations to a situation where digital technologies are deeply embedded in the operation of the enterprise and where the customer experience of the enterprise is always and fundamentally mediated by digital technologies.
This means that digital technology is increasingly business critical as it becomes more deeply embedded in the organisation and it becomes clear that without new business models enterprises cannot remain competitive. Digital business is confluence of enterprise systems, mobile systems, the Internet and analytics in a data-intensive environment that underpins current approaches to the creation, implementation, delivery and evolution of products, processes, services and experiences.
On completing the course, students will be able to:
Course Code: FEL1274
Offering Semesters: April, September
Credit Hours: 4
Delivery: Blended learning - combination of F2F and online synchronous classes
Assessment Weightage: Continuous Assessment - 50%; Final Exam - 50%
Course Lecturer: Dr Ng Hee Song
Contact Email: heesongn@sunway.edu.my