Non-Award
Revenue Management introduces the basics of revenue management in the hotel industry, focusing on revenue per available room (RevPAR) rather than occupancy and average room rate. The course covers forecasting guest arrivals, pricing models, and overbooking management, applicable to various service management roles.
Course Code: MGT5113
Synopsis: Revenue Management introduces you to the basics of revenue management in the hotel industry: how to apply pricing and length-of-stay tools and how to measure your revenue management performance. It is designed to inspire you to shift your thinking about revenue management from a focus on occupancy and average room rate to a focus on revenue per available room (RevPAR). In addition, you will learn how to accurately forecast guest arrivals at your hotel, examine pricing models in accordance with revenue management principles, and to manage overbooking. The techniques and practices discussed in this course are applicable to a variety of service management roles. This course will enable you to compile detailed plan and recommendations of implementation of revenue management strategy at workplace.
Learning Outcomes:
Delivery Mode: Face-to-face
Duration of Study: 14 weeks
At least Pre-University Qualification or a minimum of 3 years relevant working experience
Age: 21 years old and above
Language Proficiency: Credit in SPM English or Equivalent