Micro-credential in Competitive Strategies for Hospitality Business

Non-Award

This course provides advanced knowledge and tools for competitive strategy in the hospitality sector, focusing on evaluation and strategy formulation through case studies and projects.

Key details

Degree Type

Non-Award

Duration

14 - 14 weeks full-time

Course Code

BUS5024

Study Mode

In person

About this course

Overview

Course Code: BUS5024

Synopsis: This subject aims to provide an advanced knowledge and understanding of the concepts and tools for competitive strategy. It focuses upon the evaluation of hospitality business from a competitive perspective within the domestic and international hospitality sectors in which they operate. Case studies, industry-related projects, and seminars are used to assess a variety of hospitality organisations.

Learning Outcomes:

Appraise the process, concepts, and context of competitive strategy implementation.
Design business strategies for corporate or business unit and functional levels.
Compare data related to competitive business environment in strategy formulation.

Delivery Mode: Face-to-face

Duration of Study: 14 weeks

Entry requirements

Entry Requirements

At least Pre-University Qualification or a minimum of 3 years relevant working experience

Age: 21 years old and above

Language Proficiency: Credit in SPM English or Equivalent

What you will learn

Learning Outcomes

Appraise the process, concepts, and context of competitive strategy implementation.
Design business strategies for corporate or business unit and functional levels.
Compare data related to competitive business environment in strategy formulation.

Sunway University