Non-Award
This course provides an in-depth understanding of how innovation, technology, and marketing can transform hospitality and service-related industries in the international marketplace. It emphasizes the importance of research in developing and marketing hospitality products and services.
Course Code: INN5014
Synopsis: In a globalised world and an increasingly competitive marketplace with changing socioeconomic environments, innovation and technological advancements have become vitally important. In order to be successful in today's hospitality and service industries, a clear and strong strategically focused marketing direction is required. Managers and marketers also need a holistic understanding of how marketing systems and processes align with other elements of businesses to present develop innovative and cohesive strategies. As such, this subject provides an in-depth understanding of how innovation, technology and marketing can be used to transform hospitality and service-related industries in the international marketplace. This subject highlights the importance of the use of research to develop and successfully market hospitality products and services.
Learning Outcomes:
Delivery Mode: Face-to-face
Duration of Study: 14 weeks
At least Pre-University Qualification or a minimum of 3 years relevant working experience
Age: 21 years old and above
Language Proficiency: Credit in SPM English or Equivalent