Non-Award
This course provides advanced knowledge of brand management concepts and tactics, focusing on hospitality products and services. It includes discussions on branding success factors, case studies, and international brand evaluations.
Course Code: MGT5123
Synopsis: This subject aims to offer an advanced knowledge of the concepts and tactics of brand management focusing on the hospitality products and services and emphasising an evaluation of branding from a competitive perspective. Discussion on key success factors for formation, extension and internationalisation of branding are also included in this subject. Case studies, assignments, and exams are implemented in facilitating the learning and a range of international brands from the hospitality sector will be examined.
Learning Outcomes:
Delivery Mode: Face-to-face
Duration of Study: 14 weeks
At least Pre-University Qualification or a minimum of 3 years relevant working experience
Age: 21 years old and above
Language Proficiency: Credit in SPM English or Equivalent