Non-Award
This course explores the role of media in political communication, focusing on crafting and disseminating persuasive messages for various audiences. Students will learn to analyze media influence, compare communication strategies, and apply effective techniques in political contexts.
This course introduces students to political communication with the primary focus on the roles media and media professionals play in the planning, crafting, and disseminating of persuasive campaign messages targeted to different audiences or constituencies.
On completing the course, students will be able to:
This course introduces students to political communication with the primary focus on the roles media and media professionals play in the planning, crafting, and disseminating of persuasive campaign messages targeted to different audiences or constituencies.
On completing the course, students will be able to:
Course Code: COM3033 Offering Semester:April Credit Hours:3 Delivery:Face-to-Face (F2F) delivery on site Assessment Weightage:Continuous Assessment - 50%; Final Exam - 50% Course Lecturer: Associate Professor Dr Pauline LeongContact Email: paulinel@sunway.edu.my