Non-Award
This course covers the fundamentals of social media marketing, focusing on strategies, analytics, and tools to create effective campaigns and understand audience behavior.
This course introduces the fundamentals of social media and its growing importance in marketing and communication. Students will explore popular social media platforms while learning how businesses use them to engage with customers by setting marketing goals, developing strategies, targeting audiences, and measuring success through social media metrics and analytics tools. Through engaging online videos, real-world case studies, readings, and online activities, the course provides fundamental principles for creating effective social media campaigns and using analytics to understand audience behavior and optimize performance. These will help students navigate and stay competitive in today's crowded digital marketplace.
On completing the course, students will be able to:
This course introduces the fundamentals of social media and its growing importance in marketing and communication. Students will explore popular social media platforms while learning how businesses use them to engage with customers by setting marketing goals, developing strategies, targeting audiences, and measuring success through social media metrics and analytics tools. Through engaging online videos, real-world case studies, readings, and online activities, the course provides fundamental principles for creating effective social media campaigns and using analytics to understand audience behavior and optimize performance. These will help students navigate and stay competitive in today's crowded digital marketplace.
On completing the course, students will be able to:
Course Code: FEL1492
Offering Semesters: To be offered in 2026
Credit Hours: 2
Delivery: MOOC Course
Assessment Weightage: Continuous Assessment - 100%
Course Lecturer: Dr Ma Lan
Contact Email: lanm@sunway.edu.my