Creative Digital Communications - Short Course

What you will learn

Gain contemporary skills and knowledge.

Producing compelling digital content is an increasingly valuable skill in the contemporary workplace - whether you're curating presentations, updating social media, creating video pitches or producing training videos.

In this short online course, you'll be led by professional communications experts who will help you harness visual storytelling principles to communicate more effectively with audiences.

Whether you're new to digital content or building upon existing knowledge, this course is ideal for anyone seeking the skills and techniques needed to produce engaging digital content with polish, confidence and flair.

Connect with your target audience

Learn how to select and curate content for the greatest impact. Consider who you're speaking to and how to connect with them through persuasive visual narrative styles that reinforce your message.

Refine your interviewing technique

Enhance your communication and interviewing techniques and learn to get the best out of your subjects with thoughtful, targeted questions. Incorporate aspects of on-camera presentations in collateral for visual presentations.

Explore visual storytelling and design principles

Harness principles of visual storytelling and design to develop a visual identity and apply it across mediums. Explore design principles and processes for moving and still image projects.

Put audio, video and editing techniques into practice

Advance your audio and visual skills and experiment with accessible technology. Discover how to use your phone with a microphone plug-in to record a podcast or voiceover, and experiment with composition and lighting skills to enhance video shot on your phone. Tie your project together by editing video on your laptop.

Creative Digital Communications is ideal for anyone wanting to learn how to create or produce compelling digital content using moving and still images, or to enhance existing skills and have a greater impact in presentations for specialist audiences.

This course is suitable for professionals and leaders of any sector.

There are no eligibility requirements.

This course has been designed to match contemporary industry needs and equip you with skills you can apply immediately to your own professional context.

• Audience - who you're speaking to and how to connect with them
• Visual storytelling - use the most powerful medium of our time: still and moving pictures
• Visual design - develop a visual identity and apply it across mediums
• Interview technique - get the best out of your subject with thoughtful, targeted questions
• Audio - use your phone with a microphone plug-in to record a great podcast or voiceover
• Video - use composition and lighting skills to enhance the video shoot with your phone
• Editing - how to edit video on your laptop using free (or inexpensive) software.

By the end of this course, you'll have enhanced digital production and visual communication skills. You'll be able to:

• Use persuasive visual narrative styles for digital formats
• Understand how to select and curate content for the greatest impact
• Use engaging interview and communication skills, tools and techniques
• Use design principles and processes for moving and still image projects.

This course is taught by professional filmmakers and visual storytellers who have experience across the commercial and educational sectors. They will guide you to experiment with technologies and techniques and offer expert insights, tips and tricks.

This course runs over one or two days, depending on your chosen delivery mode.

• Online: 2 x 4-hour sessions (2 days)
• Face to face: 1 x 8-hour session (1 day); or 2 x 4-hour sessions (2 days).

Creative Digital Communications can be taken as a stand-alone course or complemented with any other course in the Artful Communications suite, in any order.

Artful Communications includes:

• Digital Storytelling (Melbourne MicroCert)
• Generating Creativity (Melbourne MicroCert)
• Dynamic Presentations