Non-Award
Explore recent developments in digital marketing analytics to optimise your business marketing strategies. This online course equips professionals with tools to analyze customer behavior and improve marketing strategies.
Explore recent developments in digital marketing analytics to optimise your business marketing strategies.
A data-informed understanding of online user behaviour allows brands to consistently meet the needs of their customers, improve products, and increase sales.
This 100% online Melbourne MicroCert will empower you with advanced knowledge of customer analytics, equipping you and your team with a range of essential tools for converting visitors to your channels into customers.
Open to anyone seeking evidence-based insights into online customer journeys, this six-week course is ideal for professionals in the marketing industry, including brand strategists, customer data analysts, and campaign managers.
There are no eligibility requirements, but it is recommended learners have experience working in related positions.
Gain contemporary skills and knowledge for your job now.
A data-informed understanding of online user behaviour allows brands to consistently meet the needs of their customers, improve products, and increase sales.
This 100% online Melbourne MicroCert will empower you with advanced knowledge of customer analytics, equipping you and your team with a range of essential tools for converting visitors to your channels into customers.
Open to anyone seeking evidence-based insights into online customer journeys, this six-week course is ideal for professionals in the marketing industry, including brand strategists, customer data analysts, and campaign managers.
Gain valuable skills to collect, analyse, and act on important metrics generated from online user behaviour across your owned channels, including engagement ratios, click-through rates, and customer lifetime values.
Learn to conduct sentiment analysis on text data collected from customer interactions with your brand. Be introduced to dynamic automated text analysis techniques and gain essential skills to monitor and respond effectively to changing attitudes, thoughts, and feelings about your products and services.
Enhance your understanding of important marketing metrics such as customer lifetime value (CLV) and the shapely value method. Discover how to use both as key performance indicators of customer retention and conversion across all marketing channels in your organisation.
Developing Insights from the Online Customer Journey is ideal for a range of professionals employed in marketing and customer experience, including brand managers, brand strategists, campaign marketing managers, customer data analysts, content creators, and marketing coordinators.
Developing Insights from the Online Customer Journey is ideal for a range of professionals employed in marketing and customer experience, including brand managers, brand strategists, campaign marketing managers, customer data analysts, content creators, and marketing coordinators.
There are no eligibility requirements, but it is recommended learners have experience working in related positions.
This 100% online micro-credential will equip you with essential skills to map and improve your customer's online journeys. Learn to use automated text analysis techniques to identify, track, and measure key metrics generated from user behaviour and pull actionable insights that will shape your organisation's future strategies.
By the end of this course, you'll also have in-depth knowledge of powerful sentiment analysis tools, empowering you with a customer-centric understanding of consumer psychology that will allow you to optimise your marketing to rapidly improve your products and services.
By the end of this micro-credential, you'll have a deeper understanding of online customer journeys. You'll be able to:
This micro-credential runs over 6 weeks.
Your total time commitment will be approximately 42 hours, which includes:
Assessment:
Once you've successfully completed this course, you will be awarded your Developing Insights from the Online Customer Journey micro-credential. This digital certificate will warrant the achievement of knowledge, skills and capabilities outlined in the learning outcomes. It may also include artefacts (such as videos and written material) related to both experiential and work-integrated learning, including translatable assessment that is practical to your professional life. You can also share your micro-credential digitally and via social media by adding it to your personal platforms, such as LinkedIn. See example certificate.
Developing Insights from the Online Customer Journey can be taken as a stand-alone course or complemented with any other micro-credential in the Marketing Research and Analytics series.
This series includes:
To get the most out of this series, we recommend taking Developing Insights from the Online Customer Journey first.
The Marketing Research and Analytics series provides learners with a pathway into the Master of Digital Marketing. To use it in this way, you need to complete all four micro-credentials in the Marketing Research and Analytics series, then apply for credit towards this postgraduate course.
Taught by industry experts in business and economics, this course is delivered fully online, allowing you to study at your own pace, from a location convenient to you.
In our innovative online environment, you'll engage with other professionals and use a wide range of digital tools, including videos, case studies, self-guided exercises and interactive class activities.
Learning in this course is equivalent to Grade 9 of the Australian Qualifications Framework (AQF). It is supported by formative quizzes and live webinars with your course facilitator that will enhance your understanding of the course materials and allow you to gain valuable feedback on your progress.
There is no set expiry date.
The Marketing Research and Analytics series provides learners with a pathway into the Master of Digital Marketing. To use it in this way, you need to complete all four micro-credentials in the Marketing Research and Analytics series, then apply for credit towards this postgraduate course.