Non-Award
Explore the drug commercialisation pipeline and discover how to take a product from start-up to success. Gain industry-ready skills, learn from leading experts, and earn a shareable digital certificate.
Explore the drug commercialisation pipeline and discover how to take a product from start-up to success.
Level up with micro-credentialsIndustry-ready skillsDevelop in-demand skills aligned with industry best practice you can apply immediately.
Taught by leading expertsLearn from internationally recognised academics and professionals with years of on the ground experience.
Shareable digital certificateShowcase your capabilities with an industry recognised digital certificate you can share with your professional network.
To enrol in this course, you require a bachelors degree in a relevant area.
Gain contemporary skills and knowledge for your job now.
Taking a therapeutic drug from bench to bedside involves a complex, collaborative industry effort.
This micro-credential is ideal for health professionals, researchers and other professionals seeking a stronger understanding of the drug commercialisation pipeline and how to take a product from discovery to commercial success.
Delivered in partnership with the VCCC Alliance, the course gives you access to leading industry experts who will provide evidence-based insights and indispensable guidance on the drug development process.
Examine the importance of intellectual property and patents in commercial partnerships, and explore key principles underpinning business models and value propositions. Taking a broader view, explore how pharmacoeconomics impacts drug development.
Explore the role of different players in the drug commercialisation pipeline, and how strategic alliances are built across academia, pharma and biotech. Understand the function of laboratory research, drug companies, health care clinics, pharmacies, governments, regulatory bodies, policymakers, healthcare practitioners and hospitals.
Explore marketing strategies for pharmaceuticals and biotechnology drugs, and understand the potential pitfalls and hurdles involved in launching a promotional campaign for a new drug.
In a hypothetical industry pitch, you'll demonstrate your knowledge of what a company or funding body would need to know to endorse an idea, and how to make a strong case for taking a product from candidate to commercialisation.
This micro-credential runs over six weeks, including four weeks of guided learning and two weeks of asynchronous learning inclusive of assessment tasks.
Your total time commitment is approximately 42 hours, which includes:
Assessment: