Non-Award
Understand how to persuade and influence government decision-makers and stakeholders. This micro-credential equips professionals with skills in social psychology, communication, and rhetoric to craft persuasive communication effectively.
Understand how to persuade and influence government decision-makers and stakeholders.
The ability to persuade and influence is an essential skill for policymakers and public managers. Whether it's presenting advice to a senior decision-maker, influencing a group in a meeting or convincing colleagues to support an initiative, the ability to persuade is pivotal to effective public leadership.
This micro-credential will arm you with the skills you need to persuade and communicate effectively. You will be introduced to the latest thinking in the fields of social psychology, communication, and the art of rhetoric.
It is ideal for professionals working in or with governments, including NGO's, who are seeking a greater understanding of the theoretical concepts and practical strategies needed to craft persuasive communication.
There are no formal eligibility requirements to enrol in this course, but it is recommended you have either an undergraduate degree or at least three years of professional experience in a relevant field (such as policy design/development, program implementation, management, evaluation, or corporate services).
Gain contemporary skills and knowledge for your job now.
The ability to persuade and influence is an essential skill for policymakers and public managers. Whether it's presenting advice to a senior decision-maker, influencing a group in a meeting or convincing colleagues to support an initiative, the ability to persuade is pivotal to effective public leadership.
This micro-credential will arm you with the skills you need to persuade and communicate effectively. You will be introduced to the latest thinking in the fields of social psychology, communication, and the art of rhetoric.
It is ideal for professionals working in or with governments, including NGO's, who are seeking a greater understanding of the theoretical concepts and practical strategies needed to craft persuasive communication.
Study core elements of the communication process, including storytelling, and learn to apply 'sticky principles' to your work to effectively communicate your ideas.
Analyse classic rhetorical frameworks and explore their relevance to contemporary policymaking and public management. Assess and compare case studies that demonstrate effective use of rhetorical techniques.
Compare and contrast power and influence, and use established theoretical models such as the six sources of influence to build rapport and trust. Examine the seven bases of power to unpack how personal power differs from positional power.
Draw on key concepts, including the pyramid principle, to structure arguments and write persuasive public policy stories. Learn to develop narrative storyboards that will help you plan your communication techniques.
Use the techniques you've learned in this course to present an example of persuasion in public policy or government. You'll deliver a thoughtful analysis that demonstrates a strong understanding of the art of persuasion.
2 assessment tasks (due in week 2 and week 6) Your total time commitment will be approximately 42 hours.
Persuasion for Policymakers can be taken as a stand-alone course or complemented with any other micro-credential in The Craft of Government series to deepen your knowledge and skills.
The series includes: